CollectID Evolves Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP it was first launched in September as a brand new app and consumer-facing brand. The strategic decision to completely change to ZATAP for both its consumer and business operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between the digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development and says, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something much more substantial. Today, we aim to build a brand which brings joy to users and matches our innovative approach to creating physical products. This is achieved thanks to our committed team and partners We are looking forward to seeing the positive effects ZATAP can have on users and businesses."



Businesses one tap away from Your Customers



While the ZATAP's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they will now change to operate under ZATAP Business. ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform for brands to engage with their customers like never before. The technology ensures product authenticity and turns every product into a compelling storyteller, forging more powerful bonds with customers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution





ZATAP is poised to set the benchmark for phygital industry, shaping a future where products not only authenticate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP offers consumers an innovative experience. The app allows users to not only authenticate the products they purchase but also get absorbed in the unique stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP bridges the gap between the physical and digital worlds, offering users an immersive experience, where users are able to access exclusive content, offers, as well as rewards and utilize their services in the physical dimension (i.e. video games).




The Authentication System: The application boasts a cutting-edge authentication system that is based on ZATAP's own proprietary technology. This system, powered by a combination of encrypted NFC tags, and Blockchain guarantees the highest level of security in the marketplace and allows users to confirm the authenticity of their products with complete confidence.




Tickets: The products can be used as tickets for entry into venues and other special events, making use of the power of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to create a positive experience for people by connecting physical products with the digital realm providing a full-immersive physical experience for fans and consumers. With offices in Switzerland in Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.